Strategy development
At the heart of any communication programme is the strategy. Adopting the correct strategy ensures you take the best path. That’s why it’s essential you receive the best advice. We begin from a simple premise: you and your colleagues know your organisation better than we do. So we will want to discover your objectives.
What do you want to achieve over the short, medium and long term?
Once we understand your objectives we can bring in other information and research to help us shape your communication strategy. We can create a research programme as sophisticated or as simple as you feel appropriate. Some clients require research through focus groups, interviews and surveys. Others prefer to call upon our experience from similar projects.
There are no magic formulas for a winning strategy. But Barkers Public Relations can help you ask the questions to help develop a robust strategy. Often the simplest questions are the most difficult to answer.
When we have collated the information we begin developing a communication strategy. A strategy with clear objectives, target audiences, key messages and suggestions for implementation. Our team has experience of developing strategies across the public, voluntary and commercial sector. You can call upon this experience to identify opportunities and avoid the pitfalls in the planning process.
Barkers will provide the level of support that you want. We will help you meet and overcome communication problems.
We will help you recognise and capitalise on opportunities. We are as happy to work on a single element as we are to develop an entire strategy.