Branding and campaign work
Public relations is a big consideration when developing a brand or launching a new campaign.
Your focus has to be on engaging with the consumer and understanding their perspective. PR can help you make the connection. As a division within Barkers Scotland, which includes experts in branding strategy, advertising and design, we have a wealth of marketing experience. All our consultants have spearheaded integrated marketing campaigns in ways that deliver results.
Barkers Public Relations can work alongside your advertising or marketing team to add something different to your campaign. More organisations are realising that public relations can create a ‘buzz’ that’s critical in promoting your campaign or brand.
We consider carefully what media is appropriate, then look at all the factors influencing the consumer. We work to build a relationship via the media that’s most pertinent to your consumer. This relationship can be developed through editorial, features or even reader offers and competitions. We are then able to analyse other points of influence such as family, friends and colleagues. The flexible and cost-effective nature of public relations allows for the targeting of these influencers whilst staying within budget.