CSR/stakeholder work
Interest in corporate social responsibility (CSR) continues to increase year on year and some of the most successful UK companies are also the most socially responsible.
Increasingly, companies are producing CSR reports to sit alongside their annual financial reports. Without a doubt companies need to be thinking about more than their financial commitment. They must consider their impact on a range of stakeholders, not just customers and shareholders. In our view, CSR is a business decision about securing the future of your organisation.
Stakeholder management is one of the key ideas behind effective CSR. Stakeholders can include customers, employees, pressure groups, the media, local community, government, regulators and consumer groups. Creating and nurturing a sustainable relationship with your major stakeholders places your organisation in the best position possible for the long-term and to weather the changes ahead. Integration of CSR into your overall business strategy can contribute towards building and maintaining a good corporate reputation. Brands are built on trust and it is possible to build and indeed destroy stakeholder confidence on the basis of corporate responsibility.
Over the last decade, Barkers has led on some of the biggest social campaigns in Scotland around issues like tackling racism, developing enterprise in schools and protecting the environment. All of our consultants have experience of working on social issues, so we have an unmatched understanding of corporate social responsibility.
Barkers can work with you to ensure that your corporate social responsibility is mutually beneficial. You should enjoy the benefits of your involvement. This is a positive business decision rather than a goodwill gesture.